BRIEF

To create a salon experience that aids the exploration of gender & self expression through consultation and styling.

Dare is a non-binary, gender-inclusive hair salon that looks towards the new generation of gender-inclusive hairstyling salons. After researching the importance of hair in gender/self-identity it became apparent that the hair industry needed a new approach to its mainly binary format.

 

Using the concept of fluidity, which was also inspired by the limitless creativity of the metaverse, Dare Hair aims to create a gender-inclusive environment for people to experiment with their appearance aided by the integration of smart technology.

Whether it be someone wanting to experiment with a bold alternative hairstyle or someone exploring their gender expression, everyone is welcome and encouraged at Dare Hair.